Google Algorithm 2014 Updates

2014 Updates

Panda 4.0 — May 19, 2014

Google confirmed a major Panda update that likely included both an algorithm update and a data refresh. Officially, about 7.5% of English-language queries were affected. While Matt Cutts said it began rolling out on 5/20, our data strongly suggests it started earlier.

Google Begins Rolling Out Panda 4.0 Now (SEL)

Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day (Moz)

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Payday Loan 2.0 — May 16, 2014

Just prior to Panda 4.0, Google updated it's "payday loan" algorithm, which targets especially spammy queries. The exact date of the roll-out was unclear (Google said "this past weekend" on 5/20), and the back-to-back updates made the details difficult to sort out.

Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries” (SEL)

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Unnamed Update — March 24, 2014

Major algorithm flux trackers and webmaster chatter spiked around 3/24-3/25, and some speculated that the new, "softer" Panda update had arrived. Many sites reported ranking changes, but this update was never confirmed by Google.

Did Google Do An Algorithm Update Yesterday? (SER)

Did the Softer Panda Update Arrive on March 24, 2014? (GSQi)

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Page Layout #3 — February 6, 2014

Google "refreshed" their page layout algorithm, also known as "top heavy". Originally launched in January 2012, the page layout algorithm penalizes sites with too many ads above the fold.

Google Updates Its Page Layout Algorithm To Go After Sites "Top Heavy" With Ads (SEL)

source: http://moz.com/

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About Ravindra

Google Analytics,Adwords and Bing Ads Certified Professional with 6.5 years of experience in Digital Marketing includes SEO, SEM, SMO,EMail Marketing etc.